GROUNDWORK is the mobile command center for brand ambassadors and field crews. Geo-verified check-ins, live shift tracking, photo proof, and instant reporting — built for the pavement, not the office.
12K+
Shifts logged
98%
Check-in accuracy
LA · NYC
+ Remote
Today’s activation
DOWNTOWN LA · GRID 04
Geo-verified
Arts District · 0.1mi
/ Key features
Everything the
field needs. Nothing it doesn’t.
One app for managers and reps. Built loud, flat, and functional — so the work gets done on the pavement, not in a spreadsheet.
Geo-verified check-ins
Ambassadors clock in only when they’re physically on-site. GPS + geofence stamps every activation with location and time.
01Shift scheduling
Build routes, assign crews, and dispatch shifts in seconds. Reps get their schedule, map, and brief right in-app.
02Photo proof of work
Capture branded setups, crowds, and samples handed out. Timestamped photo reports flow straight to the dashboard.
03Live dashboards
Watch every market in real time — coverage, samples scanned, leads captured, hours worked. Export to payroll in a click.
04Works offline
Basements, festivals, dead zones — GROUNDWORK caches everything locally and syncs the second signal returns.
05Team chat & briefs
Broadcast updates, drop assets, and keep every crew on-message with threaded chat tied to each activation.
06/ How it works
Three steps from brief to payroll.
Build the run
Managers map out markets, drop pins, and assign crews with times, briefs, and gear lists — all from the dashboard.
Hit the street
Reps open the app, check in on-site, follow the task list, and capture photo proof as they work the block.
Report in real time
Samples, leads, and hours sync live. The moment a shift ends, clean data is ready for payroll and the client.
/ Case studies
Proof from
the pavement.
20+
Cities covered
2.4M
Samples handed out
500+
Activations run
240K
Samples handed out
Summit Energy
Citywide sampling blitz
Los Angeles42 geo-verified activations across 18 neighborhoods in six weeks. Every sample scanned, every setup photographed — clients watched coverage fill in live on the dashboard.
42
Activations
18
Neighborhoods
1.2M
Street impressions
Nova Sneakers
Launch-day takeover
New York City60 ambassadors deployed across 3 boroughs for a single drop. Shift assignments, routes, and briefs pushed in-app the night before — zero no-shows, full photo proof by noon.
60
Ambassadors
3
Boroughs
96%
Check-in accuracy
Rivera Coffee
Morning-rush pop-ups
LA · RemoteA 12-week pop-up run across 8 markets. Geofenced check-ins killed buddy-punching and gave the ops team clean, payroll-ready hours the moment each shift ended.
12wk
Program
8
Markets
18
Cities on tour
Pulse Audio
Festival circuit
National · RemoteOffline-first field ops through dead zones and festival grounds. 5,400 leads captured and synced automatically once signal returned — nothing lost in the noise.
5.4K
Leads captured
220
Shifts
/ Contact
Put your crews
on GROUNDWORK.
Running a tour, a launch, or a nationwide sampling program? Tell us about your street team and we’ll get you set up with a demo.
Where we operate
LOS ANGELES · NYC · REMOTE
/ Newsletter
Dispatches from the field.
Product drops, playbooks for street teams, and market intel. No spam — just the good stuff.
/ FAQ
Questions from the field.
Brand ambassador programs, experiential agencies, sampling teams, and any operation that puts crews on the street. Managers run the dashboard; reps run the app.